Over the last few decades, there has been a lot of changes in the music industry. These changes have been constant, and we can expect to see many new changes and advancements even the future. The state of interests of the public in the music industry has called for the digitisation of everything related to music to keep up with technological advancements. Changes in the presentation of criticism of music in the digital era are no exception to the digitisation process. The distribution pipeline of music from the source to the audience is very extensive, and there are so many middlemen and parties involved in the whole process. The role of the companies that get the records to the listeners has also changed drastically and thus impacted even the retailers’ roles in the industry. This is mainly because of music being available through the online portal and channels. The other main feature of the music industry that has been forced to change to adapt to the times in the music criticism industry.
The Digitization of Music Criticism
The process of having to make everything digital is called as digitisation. This means that the music or any digital medium is now on a different scale of distribution and development. The broad spectrum of effects of digital technologies is a whole matter that can affect and effect previously developed music. Journalism has been forced to become digital through the process of digitisation of everything that is distributed. Music criticism is also a branch of journalism and hence falls in line with the process as well. It is a vital necessity that critics move to the digital scape to cater to the multitude of listeners with access to the music more now than before.
How This Influences Music
Music which was once a choice that the public could choose to buy and listen to has now become a commodity that is easily and almost freely available to all. The whole dynamics of the industry has changed. Also, listeners are not now confined to their sole listening stations to catch music that is broadcasted. Music is now available anywhere and at any time of the day. The making of the said music has also changed rapidly and continues to evolve. The one thing that hasn’t really changed is the format for criticism of the music that is produced. Everyone still wants to know about the reviews and the views of critics on the music that is produced. There is a decline, however in the journalism industry for media companies who fail to keep up or overdo their part on the digital footprint. It has also become tough for them to stay afloat with music and information being available for free everywhere. New content and fresh critics are popping up everywhere, and even the common man is becoming the voice of opinions that people are listening to. However, while it might seem a breeze for the amateur to give their review, people are losing focus on the value of a professional critic and the amateur. The role of being a professional critic is more significant now more than ever, and through the slum in the industry over a few years, people have also grown to identify what they can trust as a professional criticism and one that Joe from the corner of the road, wrote.