People in the industry of music aren’t ones you’d think would do anything risky. Music critics will usually say negative things about sounds they aren’t used to hearing. Music labels won’t take the risk of accepting unfamiliar music so that they don’t risk losing their profits. Fortunately, those who like the music itself don’t care. The musicians are free to experiment with their music as much as they want. The artists that often make original music are those who don’t follow the trends. But it isn’t solely because of that. Many music makers overcome the music-making business and the opinions of critics. They’ll stick with their principles even while they’re on and off the stage.
Silence Under Copyright by Vulfpeck
There have been numerous new ways to get music monetized thanks to the wonders of technology. But you’ve most likely never thought about monetizing silence. Vulfpeck is a minimalist funk band, and they had a solution for their problem with Spotify. Their problem was that Spotify only paid them a tiny amount of money whenever someone played one of their songs. The band came up with a way to counter the way Spotify handled their business model.
They decided to release the most innovative album that no one ever expected. It was ten tracks of dead silence. It was an album that people could “listen” to as they were sleeping. The tracks were about thirty seconds long, which is the threshold that Spotify has to count a song as one that was played. Eventually, the album filled with silence was taken down by Spotify. The band earned over twenty thousand dollars and they garnered attention from the media. Then, they used the money to have free shows on a tour all over the country. The tour filled with free shows helped them gain many fans.
Radiohead Let Fans Pay What They Wanted
Radiohead is a significantly successful band. They’re famous all over the world. During their time creating their album called In Rainbows, they weren’t under any music labels. Not being under a music label meant that they could freely experiment with their music since they weren’t under any restraints. It also meant they could decide how to distribute their album. They decided to put up a website where if they wanted to get the album, they could pay whatever they wanted. Customers could even pay nothing at all. The band’s decision was made fun of by journalists. Giving their album away for free was named one of Forbe’s “dumbest moments in business.”
It wasn’t a mistake in the end, though. The album In Rainbows topped the Billboard charts and sold over a million copies all over the world. The profit they gained from this album was more than the profit they received from their previous one. During the debut of the album, the #1 physical sales of an album were crowned to their album. Even if this method of releasing an album was successful, Radiohead has never attempted to do it again. It was proof that selling something for whatever the customer wanted to pay for it was profitable.