Rolling stone is a popular American biweekly magazine that broadcasts news and events on the cultural heritage of the country. The magazine was created in SF in 1967 by Jann Wenner and Ralph J. the magazine had its first musical coverage and political report by the legendary journalist Hunter S. Thompson. The very first issue published by the magazine dates back to November 9, 1967, and is a newspaper report on the Monterey Pop Festival. The magazine was named “Rolling Stone” by the founder Jann after the hit single of Bob Dylan.  The name suggests the magazine focuses centrally on the music and culture of the American people and Jann claims the magazine is in no way going to flow with the underground newspapers prevalent at that time. The magazine uses a traditional journalistic approach to report about music and the hippie counterculture which was the in thing at that era.

But in the 1970s, Rolling Stone shifted it was the focus of just music and started making exciting publication on political coverage, with the legendary Hunter S. Thompson covering this section. Thompson published Rolling Stone’s first-ever leading publication where he discussed the work fear and loathings in Las Vegas. This paper raised lots of eyebrows in the political scene of Vegas, and the magazine started gaining so much prominence in the media industry. Thompson remained an active contributor and editor until his death in 2005. The magazine became the platform for the rise of many prominent authors: the likes of Lester Bangs, J.O’Rourke, Cameron Crowe, Patti Smith, Joe Klein, Ben Fong Torres started off as contributors to the Rolling Stone before going on to lead a successful writing career.

The magazine moved it’s main facility from SF all the way to New York city in 1977 when the chief editor Jann Wenner felt that San Francisco had become “a cultural backwater” and no longer good for business. The move to New York city came with the shift towards general entertainment, with the music industry dominating the cover pages. However, the increasing coverage of celebrities in films televisions and radio programs brought so much competition, and the magazine had to be innovative to stay afloat. The magazine initiated the favorite “Hot Issue” that covered various events from music, entertainment to even politics.

In the 1990s, the magazine changed its format of reporting in other to buy into the younger audience and dished out youth-oriented television shows, favorite music, and even movie actors. These changes meet fierce criticism as so many people claimed the magazine was starting to become looks over quality. The magazine had to adjust to this yearnings by finding a balance between the traditional method of reporting and their younger readership campaign.

However, the magazine stuck to its original mix of the content of in-depth political stories and even expanded its coverage to cover financial and banking issues. This resulted in increased circulation and popularity of the paper.

The magazine became very popular, its reporters, contributors, and editors got invited as experts to television networks for special editions of interviews.