The most robust entertainment media brand is Billboard. Through its platforms such asEvents and Billboard.com, it reaches professionals and music enthusiasts. This brand is designed upon its exclusive charts as well as unparalleled documentation of reports on latest happenings, trends, and events across every music genre. This reporting is broadcast to millions of music fans all around the world through targeted newsletters including Billboard Magazine, Billboard Bulletin, Billboard.biz, Billboard Conferences, among others. Apart from North America, Billboard is operational in Greece, Russia, Korea, Japan, and Brazil. Through its several strategic collaborations with influential corporations across different industries, Billboard gets a host of brand impressions every day. The partnerships use the global influence, information resources as well as proprietary chart data of Billboard to their maximum advantage for product design and for creating other platforms like TV, radio, print, life events, mobile, etc. The owner of this media brand is Prometheus Global Media. Prometheus Global Media is a diversified organization that has top assets in the entertainment as well as media industries. In 1991, the appointment of Timothy White was made as editor-in-chief of Billboard. He served in this capacity until 2002 when he died. During his stint, he did a weekly column that promoted music by focusing on artistic aspects of artists and their songs, but he criticized music using those themes that were misogynistic or aggressive. He redesigned the music charts of the publication and instead of depending on information from music retailers, new tables employed data sourced from Nielsen SoundScan.
Billboard.com became operational in 1995. After Timothy White’s death, he was replaced by Keith Girard. In 2004, he got fired. Girard and a female staff member sued Billboard ($29 million suits), accusing them of terminating their contracts unfairly, in a bid to soil their reputation. The lawsuit was later granted out-of-court settlement in 2006 for a sum, not disclosed to the public. The economic downturn in the 2000s in the music industry drastically brought about lower readership, in addition to reduced advertising from regular fans of Billboard. There was a drop in circulation from forty thousand (40,000) in the 90s to less than seventeen thousand (17,000) by 2014. Tamara Conniff, in 2004, was the first-ever female executive editor of Billboard, and the youngest person to ever serve in this position in the publication. She was at the forefront of significant revamping efforts of Billboard — the first of its kind since the 60s. During her spell, the newsstand sales of the brand rose ten percent (10%), conference sign-ups jumped seventy-six percent (76%), and ad pages increased twenty-two percent (22%). In 2008, Bill Werde was appointed editorial editor, and his successor was Janice Min in early 2014. In April 2014, Tony Gervino was named editor-in-chief, and his contract was terminated in 2016.A note written by him and given to the editorial staff showed that Mike Bruno, Digital Content’s Senior Vice President, would take up the position of head of the editorial following his (Gervino’s) exit.